About Us…

Bias 2 Design was formed in 2001 by Terry Gander and Martin Gaze, who between them have over 60 years of experience working in some of the top UK consultancies. As a product design consultancy we work alongside both world leading brands and independent entrepreneurs. The Bias 2 team understands that exceptional design solutions derive from the combination of enthusiasm, knowledge and an awareness of the role design plays in creating a commercially successful product.

From an initial brainstorm meeting through to a full development program Bias 2 can tailor its reactionary service to meet your requirement, time-scale and budget.

Our services and capabilities include…

Product Design & Concept Strategy

  • Brainstorm  / creative sessions
  • Market analysis, Brand & Design Strategy
  • Industrial Design
  • Design detailing
  • Visual brand language
  • Ergonomic design
  • User insight

Engineering Design

  • Mechanical engineering
  • Materials research
  • Product Implementation
  • Manufacturing outsourcing
  • Patents

Photo-Realistic Visuals

  • Evaluate design concept
  • Surfacing modelling
  • Conversation of 2D designs into 3D
  • Sales & Marketing


  • Innovative pack solutions
  • Structural packaging
  • Including blister, card and moulded

Graphical / Branding

  • Graphic layout for print
  • Brand development
  • User interface design
  • Exhibition space design

Project Examples…

View a selection of our projects where Product Design has been utilized by our clients as a complete service. Progressing from the initial concept through detailed design and engineering to final production.

Would you like to see more?

Although our website attempts to demonstrate our breadth of client & project experience, knowledge and variety of work, we feel that there is far more we can show you…

Shhhh……..this is the Vault!

Contact us to gain access.

Contact Us

Please contact us If you require more information on our services

Not readable? Change text.

Start typing and press Enter to search