The initial creative phase of a project is often viewed by many as being totally unrestricted. Although it is true that there is a greater degree of freedom during the early stages of a project, Bias 2 are aware that all design proposals need to consider certain governing criteria; for example, market expectations, timescales, manufacturing/production costs and end product price point. Bias 2 have had many years of experience in designing creative and commercially successful products, whilst working to these restrictive boundaries.
Brainstorm / creative sessions
Brand & Design strategy
Establish visual brand language
With our approach to the creative process
To view a selection of our previous work and projects where clients have either utilised our complete design service or individual standalone elements, please view the ‘Our Work’ section. Many of these example progress from the initial concept through detailed design and engineering to final production.